At East Copenhagen Jewellery ("ECJ," or "we"), we prioritize data security and confidentiality. This personal data policy sets out clear guidelines for East Copenhagen Jewellery's way of processing your personal data. The following explains how we use the personal information that you leave and/or provide when you visit our website and when you use the various services on our website.


1. Data controller and contact information

This website is operated and owned by:


East Copenhagen Jewellery

Digevej 18, DK-2300 Copenhagen S

CVR 27014232

Tel. 50560118


2. Collection of personal data

You will always be informed in connection with the collection of personal information about you. The personal data we collect may include, for example, your name, email address, home address, telephone number and similar identification information, information about an online purchase and about your navigation on the website.


In connection with the provision of information, it will always be stated whether the submission is voluntary or necessary for the completion of the desired action, for example the completion of a purchase in our webshop.


Collection of your personal data takes place in one or more of the following cases:


- When buying goods online at /

- When you sign up for East Copenhagen Jewellery, newsletter

- When creating a customer account on /

- When you sign up for East Copenhagen Jewellery customer club/loyalty club (either online or via physical registration at trade fairs)

- When you participate in one of East Copenhagen Jewellery competitions


Even if you use your email address in more than one of the above cases, your information will only be collected and recorded in one place. Thus, your information can, for example, be reused when you shop with us, and at the same time you avoid receiving the same marketing material from East Copenhagen Jewellery several times.


3. Use of personal data

Personal data is collected and used for the following purposes:


- Completion of orders in our webshop

-  Newsletter sign-up

- Administration of customer club / loyalty club

- Administration of user account / profile

- Participation in competitions or other events

- Sending other marketing material, including invitations to events and assignment of value codes

- Collection and evaluation of consumer reviews

- Overview of purchase history

- Statistics

- Other marketing initiatives


Please note that the use of your personal data for sending marketing material only takes place if you have given your explicit consent in advance, unless the law allows us to contact you without your first consent.

East Copenhagen Jewellery keeps statistics on which areas of the website our users visit and which products are the users' favorite. This data does not contain personal data. With the help of the collected data, knowledge of the users' use of the website is obtained. This information is used to improve the website. On the other hand, we use data about the navigation of all our users to understand how our users as a group use /, and on this basis try to make the website better. We cannot see where you are coming from or surfing the Internet when you leave our site. In addition, we collect information about which products our users, as a group, prefer. This information is also used to improve the website. We do not sell or otherwise disclose information about our users' use and navigation on our website. And we do not sell or pass on your purchase information to third parties.


4. Disclosure to other data controllers

As a rule, your personal data will not be disclosed to a third party without your permission.  However, information for the purpose of delivery of goods is passed on to the freight company used by East Copenhagen Jewellery.


Furthermore, under certain circumstances and in accordance with the law, it may be necessary to disclose information to public authorities or the police. For example, information may be disclosed to the police in case of suspected credit card fraud.


In the event of restructuring or full or partial sale of the company, any disclosure in such connection will take place in accordance with the legislation in force at any time for the processing of personal data.


5. Entrustment to data processors

Your personal data is disclosed to East Copenhagen Jewellery partners who provide services on behalf of East Copenhagen Jewellery, e.g. in connection with sending newsletters. These partners only process personal data on behalf of East Copenhagen Jewellery and in accordance with East Copenhagen Jewellery's instructions.


6. Transfer to third countries

If you are subscribed to our customer club or newsletters, your personal data is transferred to Mailchimp, which is one of the world's largest platforms for administering customer club or sending newsletters. Mailchimp is located in the U.S. The EU Commission has decided whether the level of protection is sufficient in the US and approved Mailschip, and East Copenhagen Jewellery has received a data processing agreement from Mailchimp.


7. Deletion of personal data

We delete your personal data when we no longer need to process it for the fulfilment of one or more of the purposes listed above in section 4. However, the information may be processed and stored longer in anonymised form.


8. Cookies

We use cookies on our website. You can read more about the use of cookies in our Cookie Policy, which you can find here:


9. Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. We therefore make every effort to protect the quality and integrity of your personal information. East Copenhagen Jewellery uses the most recognized and some of the largest providers of digital tools to ensure the highest level of security.


10. Your rights

You are entitled at any time to gain insight into the information we process about you, with certain statutory exceptions. You also have the right to object to the collection and further processing of your personal data [including to profiling/automated decision-making]. In addition, you also have the right to have your personal information corrected, deleted or blocked in accordance with the rules on this. You also have the right to receive information about yourself that you have provided to us and to have this information transmitted to another data controller (data portability).


11. Withdrawal of consent

You can revoke any consents you may have given at any time. We will then delete your information unless we can continue processing on another basis. If you wish to revoke your consent, you can contact us on or +45 50560118.


12. Links to other websites, etc.

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or their practices in collecting personal information. When visiting other websites, you are encouraged to read the owner's privacy policy and other relevant policies.


13. Changes to information, etc.

If you want us to update, change or delete personal information that we have registered about you, want access to the personal data processed about you, or if you have questions about the above guidelines, you can contact us at or +45 50560118. You can also write to us at the following address:


East Copenhagen Jewellery

Digevej 18

DK-2300 Copenhagen S


14. Right of appeal

If you wish to complain about the processing of your personal data, you can contact us by e-mail, telephone or letter as indicated in clause 14 above. You can also contact the Danish Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K.



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